Berman Tabacco Investigates InMarket Media and the CheckPoints and ListEase Apps
Berman Tabacco is investigating the unauthorized collection and use of consumers’ sensitive location information, including potential violations of state privacy laws by data aggregator InMarket Media.
State privacy laws protect against transmitting, licensing, or selling precise geolocation data captured from mobile phones and other devices for marketing and targeted advertising purposes without first obtaining consumers’ consent. The collection of mobile device location data can reveal where people live and work, where they worship, where their kids go to school, where they seek medical treatment, and other sensitive information. This massive trove of data is often collected without consumers’ knowledge that they are being digitally tracked.
Berman Tabacco is investigating whether InMarket Media failed to adequately inform consumers and obtain their consent before collecting and using consumers’ location data to show personalized ads. Also unbeknownst to consumers, InMarket Media retained consumers’ geolocation data for five years and shared that information with third parties unknown to consumers and without their consent.
The Federal Trade Commission has begun cracking down on these practices. For example, the FTC recently reached an agreement with InMarket Media and other data brokers prohibiting the sale or licensing of precise location data. However, these measures are not designed to compensate users whose private and location information was unlawfully transmitted or stored.
If you used InMarket Media’s CheckPoints or ListEase apps, your personal information may have been collected, sold, shared, or stored without your consent, increasing the risk of data exposure. If you are interested in helping to hold these entities accountable, please provide your information below.
Do you use other online applications or services that you have privacy concerns about? Let us know.
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Contact:
Patrick T. Egan
Steven J. Buttacavoli
One Liberty Square
Boston, Massachusetts
(800) 516-9926
Email: law@bermantabacco.com